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Successful advertising starts with understanding your target market. Good data and market research is key. Lucas Design & Advertising can manage all phases of research (utilizing existing data, surveys and focus groups), to identify your target market and understanding what motivates them. It allows us to save you money by more narrowly defining the target and reaching them more efficiently.
Next, Lucas Design & Advertising can develop a targeted, cost effective marketing strategy, including an action plan and media schedule. This provides the road map we’ll use to integrate all your collateral, advertising, sales and public relations efforts together into a single cohesive strategy.
We’ll implement your strategy by negotiating and placing media on a local, regional and national level. We’ll look for co-op opportunities to stretch your budget and set up tracking mechanisms to evaluate the effectiveness of our efforts and modify the plan as needed. |
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Lucas Design & Advertising can develop an implement a strategically targeted and cost effective marketing plan. |
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