Lucas Design & Advertising provides everything you need to bring your product or service to the marketplace - all from one source.
You never get a second chance to make a first impression. Lucas Design & Advertising understands the prettiest creative solutions are worthless if they don't communicate the desired message.
Our designs are visual and impactful. We provide turn-key national award winning creative solutions, including concepting, design, writing, production and print coordination. We can handle just about anything you throw at us.
Branding is the creation of a consistent and unified identity that's carried throughout all your marketing. It's all about how you want the consumer to perceive your product or company. Lucas Design & Advertising will develop and manage a strong and effective brand identity that communicates your personality and sets you apart from your competition. Everything a potential customer sees must have the same look and feel and work together reinforce your brand.
Your brand goes beyond just your name and logo. It's the sum total of the company's visual identity and includes every single piece of communication your prospective customer sees - including promotional materials, advertising, website, sales presentations and direct correspondence. But your brand extends beyond the sale. How your product performs, your direct communication, customer service and publicity are also part of your brand.
Market Research - Successful advertising starts with understanding your target market. Good data and market research is key. Lucas Design & Advertising can manage all phases of research (utilizing existing data, surveys and focus groups), to identify your target market and understand what motivates them. It allows us to save you money by more narrowly defining the target and reaching them more efficiently.
Strategic Marketing - We'll develop a targeted and cost effective marketing strategy, including an action plan and media schedule. This provides the road map to integrate all your collateral, advertising, sales and public relations efforts together into a single cohesive strategy. Then we'll evaluate the effectiveness of our efforts and modify the plan as needed.
Lucas Design & Advertising will develop a comprehensive
media plan to maximize the effectiveness of your advertising budget. We can negotiate and place advertising media on a local, regional and national level, in various media, including print, radio, television, electronic and more.
To maximize the effectiveness of your budget, we look for co-op and remnant opportunities to stretch your budget, plus set up tracking mechanisms to help evaluate the effectiveness of our efforts and modify the media plan as needed.
There's no better advertising than unsolicited editorial. We know how to develop your story, how and when to pitch it, and who to pitch it to. The media gets the story. We get the coverage. And you get the results you're looking for
We start by creating captivating public relations tools - media kits, press releases and publicity photos. Then we contact and pitch your story to top writers and editors in all mediums, as well as coordinate media interviews and keep track of your media placements. We build your public relations campaign to work in conjunction with your advertising effort to maximize the effectiveness of both.
Lucas Design & Advertising offers comprehensive interactive solutions, including website design, online marketing, e-mail marketing, social marketing and more.
Website Design - Whether you need a simple on-line brochure, e-commerce store or fully dynamic website, Lucas Design & Advertising can help. Your website must work in conjunction with your advertising and other marketing materials to provide a consistent brand identity.
But it's not enough to just have a website. You need to drive customer to your website. Lucas Design & Advertising offers effective on-line marketing options, including:
|Search Engine Optimization (SEO) - Driving website traffic through natural search by making website content more relative to your primary keywords.
||Pay-Per-Click (PPC) - Also known as keyword marketing, PPC is bidding for ranking for specific keywords on search engines. You only pay when somebody clicks on your ad or listing.
|E-Mail Marketing - Relatively low cost form of direct marketing where e-mail messages are sent directly to your target audience.
||Social Media - Online marketing where publicity is generated through social media websites like Facebook and Twitter, as well as incorporating blogs, videos and images.
|Display Advertising - This is where websites sell space to display banner and display ads.
||Remarketing - Lets you show ads to people who have visited your website or used your mobile app before.
Which options are right for you depends on a variety of complex factors. Lucas Design can develop a comprehesive interactive marketing strategy customized to your specific needs.